Ask How do you decide when to kill a native ad that’s underperforming?

[SuperAffiliateX]

I've been really intrigued by how to decide when to kill a native ad that's underperforming. I've run campaigns where some ads didn't meet expectations after a few days. I monitored key metrics like click-through rates and conversions closely to see if the ad was gaining traction.

I also compared underperforming ads to top performers in the same campaign. I tried tweaking headlines and visuals to improve results before making a final call. The decision felt tricky since I didn't want to cut something too soon.

How do you decide when to kill a native ad that's underperforming?

 

[Dean101]

If I've let it run long enough to collect real data and it's still eating budget without good clicks, conversions, or ROAS, I cut it. Early on I give it some patience because ads can be weird at the start. But if after a decent spend it's clearly worse than the others, I don't overthink it. I'd rather move that money into something that's actually working. If it's sliding down instead of improving, that's usually my cue. No point keeping a loser around just hoping it magically turns around.