Ask How do you deal with a client who blames you for a Google algorithm update?

[Meridian]

This situation happens more than people admit. The first thing to do is stay calm and not get defensive. Explain clearly what a Google algorithm update is. It is a change Google makes to how it ranks websites, and it can affect any site regardless of how well it was managed. Show the client data from before and after the update, and explain what steps can be taken to recover. Most clients calm down when they understand the situation better. What do you think is the best way to set client expectations before an algorithm update happens?