Ask How do you create native ads that don't get ignored on news-heavy websites?

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My next project now is to run campaign on native ads for news-heavy websites. It has been noticed that many of my ads get ignored.

Different headlines and images have been tested but the results stayed the same. The ads often blend into the surrounding content too much.

Some placements were tried but no clear improvement was seen. The ads are designed to match the site style but engagement remains low. It feels like the ads are invisible to most visitors.

Has anyone else faced this? How have you created native ads that actually get noticed on busy news sites?
 

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