Ask How do you create an effective welcome email for new members?

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I just started a membership site, and I want to make a great first impression. I know a welcome email is important, but I'm not sure what to include. Should it be short or detailed? Should I add links, special offers, or just a simple greeting? I want new members to feel excited and stay engaged. If you've written welcome emails before, what worked best for you? How do you create an effective welcome email for new members?