Ask How do you create a sense of urgency on a landing page without it looking fake?

[Newman]

Urgency works when it is real. If you have a genuine deadline, like a sale ending on Friday or limited spots available, say so clearly. Fake countdown timers that reset every time someone visits are easy to spot and damage trust. A better approach is to remind visitors what they stand to lose by waiting, like missing a discount or a bonus. Writing something like "Only 5 spots left at this price" is believable if it is true. Real urgency does not need tricks. What do you think is the right way to create urgency without losing trust?