Ask How do you connect different tools so they share data automatically?

[Meridian]

When your tools do not talk to each other, you end up copying information manually, which takes time and causes mistakes. Tools like Zapier and Make, which used to be called Integromat, help you connect apps so they share data on their own. For example, when someone fills a form, their details can go straight into your email tool without you doing anything. Most of these platforms have ready-made templates that make setup easier. What do you think is the biggest challenge when connecting marketing tools?