Ask How do you build trust quickly in native ads for unknown brands?

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I feel like I'm trying to sell ice to penguins when I run native ads for unknown brands.

Building trust quickly sounds easier said than done. I've tried using testimonials and some social proof but people are skeptical.

I also tested straightforward honest copy and different visuals to see if that helps. Results are all over the place. Sometimes it works and sometimes it doesn't. I'm still figuring out what really clicks with the audience.

How do you build trust fast in native ads for brands no one knows? I'd love to hear your experiences!
 

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