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I'm trying to figure out what's going wrong. I've been sending promo emails for my e-commerce store. Some people told me the emails went to their spam folder.
I use a free email marketing tool. I wrote the subject lines myself and kept the messages short. I added product links and a call to action. I tested the emails before sending. Everything looked fine on my end.
I check the reports after each campaign. The open rates seem low. I'm not sure if more people are missing the emails completely. How do you avoid e-commerce promo emails landing in the spam folder?
I use a free email marketing tool. I wrote the subject lines myself and kept the messages short. I added product links and a call to action. I tested the emails before sending. Everything looked fine on my end.
I check the reports after each campaign. The open rates seem low. I'm not sure if more people are missing the emails completely. How do you avoid e-commerce promo emails landing in the spam folder?