Ask How do you analyze the interplay between organic content and paid native placements?

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I'm a bit confused about how to analyze the relationship between organic content and paid native placements. I've run campaigns where I posted organic articles alongside native ads promoting similar topics. I tracked engagement and conversions separately for each.

I also tried comparing audience behavior on both types of content to see if one influenced the other. Sometimes the data overlaps, and other times it feels disconnected. I've looked at metrics like time on page and click-through rates, but I'm not sure how to interpret the interplay fully.

How do you analyze the interplay between organic content and paid native placements?
 

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