I have been running an online store for a few months and I feel a little confused about building customer trust during checkout. I started with a simple checkout page without adding any seals or badges.
I have tried placing trust seals on the payment page and then compared the results. I tracked how many people completed their orders and noticed some changes. I also tested different types of badges to see if it made a difference.
I keep thinking about customer confidence. How do trust seals on checkout pages affect customer confidence and conversion?
I have tried placing trust seals on the payment page and then compared the results. I tracked how many people completed their orders and noticed some changes. I also tested different types of badges to see if it made a difference.
I keep thinking about customer confidence. How do trust seals on checkout pages affect customer confidence and conversion?