My background is in performance campaigns which is a pretty logical way of making money in the realm of IM, but how do some of these blogs running "Top 10 Holiday Recipes You Absolutely Must See" or "You Wont Believe What These Celebrities Look Like Today" campaigns make their money? There is no complex funnel on their website like performance marketers use so I am not sure where their revenue is coming from which is strange since these campaigns are also the strongest on native. Anyone have any insight to this?