Ask How do Influencers evolve their identity as Instagram rolls out new features?

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I often find myself unsure how I'm supposed to keep up as Instagram keeps changing. I started sharing my daily routine, connected with followers, and experimented with photo posts, Reels, Stories, and a few live sessions.

Each time a new feature pops up, I try it out and see how my usual content fits in. Sometimes my profile looks different after every big update, which makes me question if my online identity changes too.

Does anyone else get this feeling? How do Influencers evolve their identity as Instagram rolls out new features?
 

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