Ask How do I use paid ads to promote my best evergreen content?

[Brajet]

Evergreen content is content that stays useful for a long time, like a guide or tutorial. You can run ads that send people to this content instead of directly to a product. Inside the content, you can include links to your services or affiliate products. This builds trust because people learn something before being asked to buy. I think promoting helpful content first can improve long term results. Does educational content convert better than direct sales pages in your view?

 

[Dean101]

Basically, pick your best stuff first. Then run ads on places like Facebook, Instagram, or Google to put it in front of more eyes. Keep it chill: don't overthink fancy wording, just say what problem it solves and why someone should care. You can also target people already interested in your topic or even retarget folks who visited your site but left. Start small with money, test a few versions, and see what gets clicks. Once something works, just put a bit more budget behind it

 

[Anthony Joshua]

The best way is to treat your evergreen content like a solution, not just a post. Your ad should highlight the main benefit or problem it solves, then send people directly to that content. Platforms like Facebook Ads or Google Ads can help you reach people who are already interested in that topic.