Ask How do I use digital marketing to get subscribers to watch a short tutorial?

[Brajet]

To get your email subscribers to watch a short video tutorial, you should sell the *result* of watching it, not just the video itself. Start the email by describing the quick win they will get after watching the short video, like "Learn this one trick in 5 minutes and save an hour of work." You should also include a small picture or a GIF from the video to make it more interesting than just a plain text link. A strong call to action that says "Watch the Quick Tutorial Now" works better than just "Click Here." What do you think is more important, showing the benefit or showing a preview of the video?

 

[Luna Logics]

Showing the benefit is more important because that's what actually motivates someone to click people care about what they'll gain, not just what the content looks like. A clear, outcome-driven line grabs attention and creates urgency, while a preview (like a thumbnail or GIF) simply supports that decision by making it feel more real and engaging. Ideally both should work together, but if one has to lead, the benefit should always come first because it drives the action.

 

[Newman]

After telling them about the tutorial, let them know the reason why they need to watch the tutorial. Don't focus much on telling them to watch it. Rather focus more on telling them the reasons why they need to watch the tutorial. Let them know the benefits herein in watching the tutorial

 

[Anthony Joshua]

To get your email subscribers to watch a short video tutorial, you should sell the *result* of watching it, not just the video itself. Start the email by describing the quick win they will get after watching the short video, like "Learn this one trick in 5 minutes and save an hour of work." You should also include a small picture or a GIF from the video to make it more interesting than just a plain text link. A strong call to action that says "Watch the Quick Tutorial Now" works better than just "Click Here." What do you think is more important, showing the benefit or showing a preview of the video?

I agree to this but the preview still has its place. A small image or short GIF can catch attention and make the email feel more real. It helps people see that the video is simple and not too long, which can push them to click faster.