To get your email subscribers to answer a quick poll, you should make the question very interesting and something they already have an opinion about, like asking which new feature they prefer. Keep the poll super short, maybe just two choices, so it takes almost no time for them to vote right inside the email if possible. You can tell them that their answer will help you decide what to do next with your product or service, making them feel important. A little thank you message right after they vote is a nice touch to keep things friendly. When you run a poll, do you think it is better to offer a small prize for participation?