To know which content leads to sales, track the full user path. This means following visitors from reading to buying. In analytics, you can link content pages to sales actions. Pages that appear often before sales are strong helpers. This shows what topics warm users before they spend money. You can then create more content like that. Over time, sales feel less random and more planned. It also improves focus for marketers. What content type do you think plays this role best in digital marketing today now?