Ask How do I separate my personal identity from my influencer brand?

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I'm feeling pretty mixed up about my influencer journey lately. I've been sharing a lot about my lifestyle and interests for several months now and got decent engagement. I post regularly and try to keep the content fun and authentic.

I notice that people expect certain things from me, and sometimes it feels like the person I show online isn't exactly who I am offline. I'm still figuring out how to handle that.

I've talked with a few fellow creators and done some reading, but the line between me and my brand blurs more than I expected. How do I separate my personal identity from my influencer brand?
 

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