Ask How do I know when to kill a push ad campaign?

[Daniel084]

Knowing when to stop a push ad campaign depends on how it's performing after a reasonable test period. If you've spent enough to reach a good number of clicks and impressions but haven't seen any conversions, that's a warning sign. Also, if your cost per lead keeps going up with no improvement, it might not be worth keeping the campaign running. Sometimes, the ad might get high engagement but still no sales, which could mean your landing page, offer, or even your targeting is not a good fit. Before stopping the campaign completely, try changing your creatives or testing new targeting settings. But if nothing improves after that, it's better to cut the loss and move on. Some campaigns just won't work no matter how much you try to fix them. What signs would make you stop a campaign?

 

[Felix😎]

For me, I stop a push campaign when I've tested enough variables, like different creatives, targeting settings, or GEOs—and still don't see results. If the CTR is low and the conversions aren't coming in, it's usually a sign that the campaign isn't working. Also, if the offer has a good landing page but the traffic isn't converting, I start questioning whether the audience is a good fit. I try tweaking things first, but if nothing improves after a few tests, I'd rather stop and focus on something else.

 

[Felix😎]

I'd stop a push campaign if I've spent a decent amount of money testing and still see no conversions or very few leads. A low CTR is another big warning sign because it means the ad isn't engaging enough. Even if the CTR is good but the conversions are poor, I'd look at whether the landing page or offer is the problem. If I've already tested new creatives, targeting, and placements without improvement, that's when I'd kill the campaign. No point in wasting more money if the results just aren't there.

 

[Anthony Joshua]

You usually know it's time to kill a push campaign when it stops giving clicks or conversions after running for a while. If you've tested different creatives, landing pages, and targeting, and nothing improves performance, it's likely burned out. Another sign is if the cost keeps rising while ROI keeps dropping. At that point, it's better to pause or stop and focus your budget on fresh campaigns that have a better chance of converting.