Customer reviews are a big part of trust in e-commerce. Reviews are comments buyers leave after using a product. Always show both good and bad reviews, because honesty builds confidence. Reply to reviews in a calm and helpful way, even when someone is unhappy. Explain what went wrong and how it was fixed. Never delete reviews unless they are fake or abusive. Use feedback to improve products and service over time. Clear review rules also help customers know what to expect before posting their thoughts openly. How should online stores balance honesty and image when showing customer reviews?