When building an affiliate website, it is common to look at other sites that already rank in the same niche. This process is called competitor analysis. It simply means studying other websites to understand what they are doing and why they rank well. For example, someone may check the type of articles they publish, the keywords they target, and how they structure their pages. This can give ideas for content and show what kind of information readers expect. At the same time, it helps avoid copying blindly. What methods are usually used when studying competitors in affiliate marketing?