Ask How do I decide between SOI and DOI for leadgen push ads?

[Daniel084]

When running push ads for lead generation, the choice between SOI (Single Opt-In) and DOI (Double Opt-In) depends on what kind of leads you want to collect. With SOI, the user only needs to submit their email or information once, and it's counted as a lead. This usually brings in more leads at a lower cost, but some of them might not be interested or may not respond later. On the other hand, DOI asks the user to confirm their email through a second step, usually by clicking a link in their inbox. This reduces the number of leads you get, but they tend to be more serious and active. If you're after higher lead volume and testing fast, SOI might be better. But if you're aiming for better quality and long-term engagement, then DOI could work better. Have you tried any of these options yet, or do you prefer another way of collecting leads?

 

[Felix😎]

SOI is great for quick results and lower costs, but I feel DOI is worth it if you want leads that actually care about your offer. With DOI, you're filtering out people who aren't serious, which saves you trouble later. Sure, it's fewer leads, but better quality can mean higher conversions. SOI might work better for offers that don't need much follow-up. Why not test both and compare? Sometimes, the best option depends on the audience or the type of CPL offer you're running.

 

[Anthony Joshua]

When running push ads for lead generation, the choice between SOI (Single Opt-In) and DOI (Double Opt-In) depends on what kind of leads you want to collect. With SOI, the user only needs to submit their email or information once, and it's counted as a lead. This usually brings in more leads at a lower cost, but some of them might not be interested or may not respond later. On the other hand, DOI asks the user to confirm their email through a second step, usually by clicking a link in their inbox. This reduces the number of leads you get, but they tend to be more serious and active. If you're after higher lead volume and testing fast, SOI might be better. But if you're aiming for better quality and long-term engagement, then DOI could work better. Have you tried any of these options yet, or do you prefer another way of collecting leads?

I usually pick SOI when I want fast list building. Single opt-in is easier for users because they just submit an email and they're in. It's great if your goal is volume and you don't need super strict verification. The downside is that some emails may be fake or low-quality, so your lead quality can be lower. Testing both options on a small scale first can help you see what works best for your niche.