Ask How do I create SMS campaigns that feel personal and not like spam?

[Newman]

To make SMS campaigns feel personal, it helps to send messages that sound like real communication, not advertisements. Using the customer's name and mentioning something that fits their interest can make a big difference. For example, "Hi Daniel, we noticed you liked our last product. Here's something new you might enjoy." This feels friendly and direct. Keeping the message short and clear also helps, as people usually scan texts quickly. It is also better not to send too many messages, so customers do not get tired of them. Do you think short or detailed SMS messages work better in keeping people interested?

 

[Dean101]

Use the customer's name and send messages that actually match what they like or bought before. Keep it short and friendly, like a quick text you'd send a friend. Don't blast people with messages all the time either. Also make sure there's something useful in the text, like a small discount, a quick tip, or early access to a deal. People are more likely to read it if it feels helpful. And always give them a simple way to opt out

 

[Anthony Joshua]

You know, one simple way is to make the message feel like it was meant for one person, not a crowd. Even if it is automated, using a natural tone, short sentences, and a clear purpose makes it feel less like spam and more like a direct note.