Ask How do I clean my email list to improve deliverability?

[Brajet]

Cleaning your email list means removing inactive or invalid addresses so your emails reach real people. Start by checking who has not opened your emails for many months. You can send a re engagement message asking if they still want to stay. Those who do not respond can be removed. This improves deliverability, which means email providers are more likely to place your messages in the inbox. In my opinion, a smaller active list is better than a large silent one. What cleaning step would you try first?

 

[Luna Logics]

Another useful step is to regularly remove hard bounces and obvious invalid email addresses right away, since keeping them can hurt sender reputation quickly. It also helps to use double opt-in for new subscribers so the list stays clean from the start. Over time, combining these small habits with periodic re-engagement checks keeps the list healthy and improves inbox placement.