To calculate ROI from push traffic, you compare how much money you made to how much you spent. Start by adding up all the money you earned from the campaign. Then subtract the total amount you spent on the push traffic. After that, divide the result by what you spent, then multiply by 100. That gives you your ROI as a percentage. For example, if you spent $100 and earned $150, your profit is $50. So $50 divided by $100 is 0.5, and multiplying by 100 gives you a 50% ROI. This helps you know if your push ads are working well or not. If the number is low or negative, you may need to adjust your ads, targeting, or landing page. It's a good idea to check ROI regularly, so you don't waste your budget. Has anyone been measuring ROI this way or using other methods to track performance?