Solo ads are email promotions where a list owner sends a message about an offer to subscribers. Affiliates pay for the click traffic from that email. Buying safely starts with checking the seller history and past buyer reviews. Small test orders are also wise before spending large money. A good practice is sending traffic to a landing page first so the email list can grow. Tracking links should be used to see clicks and sales clearly. These steps reduce wasted money in many cases. What opinions exist about ads today?