I am not sure if I am looking at this the right way. Every time I go through my sales reports I notice patterns that I don't fully understand. The numbers rise during holidays and the energy feels different.
I run a small e-commerce store. I have been selling for a while and I track returns carefully. I noticed returns come in more often around big events. I checked my records from last December and the spike surprised me.
I already tested different product categories and even changed packaging. The volume still shifted in unusual ways. I can't figure out why this happens.
How do holiday seasons impact e-commerce product return volumes?
I run a small e-commerce store. I have been selling for a while and I track returns carefully. I noticed returns come in more often around big events. I checked my records from last December and the spike surprised me.
I already tested different product categories and even changed packaging. The volume still shifted in unusual ways. I can't figure out why this happens.
How do holiday seasons impact e-commerce product return volumes?