Exit-intent pop-ups are a smart marketing tool designed to detect when a visitor is about to leave your website. This is usually triggered by movements such as the mouse cursor heading toward the back button, close tab icon, or address bar. At that precise moment, the pop-up appears with an enticing offer—this could be a special discount, a helpful guide, a free resource, or an incentive to sign up for your newsletter. By presenting something valuable just as visitors are about to leave, these pop-ups capture their attention and encourage them to stay longer on your site. This increased engagement often leads to visitors exploring more pages, spending additional time browsing products or content, and ultimately making a purchase. As a result, exit-intent pop-ups effectively boost your website's conversions and overall traffic.