Ask How do digital marketers measure the incremental value of paid search on top of organic?

[Brajet]

Incremental value means finding out how much extra benefit paid search creates beyond what organic traffic already brings. Marketers often compare periods, locations, or campaigns where ads are running against situations where they are not. If sales or leads increase because of the ads, that extra growth is considered incremental value. This process helps businesses avoid paying for traffic they may have received anyway. What do you think is the best way to prove that paid search is adding new results rather than replacing organic traffic?