Ask How do digital marketers handle the overlap between paid search and other paid digital channels?

[Meridian]

The trick is knowing what role each channel plays. Paid search catches people who are already looking for something, while channels like Facebook Ads or display ads reach people before they even start searching. Marketers usually map this out based on where someone is in the buying process. They use paid search to close interest and other channels to create it. When channels overlap, they look at data to see which one is actually driving the final decision. How do you think marketers should decide which channel deserves the credit for a conversion?