Ask How do digital marketers handle paid search campaigns during an economic slowdown?

[Meridian]

During a slowdown, most marketers cut back on ad spending, but the smarter move is to focus on what is already working. Instead of running ads for everything, you narrow down to the keywords and campaigns that bring in real buyers. You also watch your cost per click more closely and pause anything that is spending money without results. The goal is to stay visible to people who are still ready to buy. What do you think is the best way to protect ad budgets during tough times?