Ask How do contextual targeting and interest-based targeting differ in audience networks?

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I jumped into audience networks with a plan to test different targeting styles. I ran campaigns using contextual targeting and others with interest-based targeting. Watching how each one performed felt like comparing two different games.

I set up ads to appear alongside relevant content for contextual targeting. For interest-based, I aimed at users showing specific behaviors and preferences. The results varied in ways I didn't fully expect. It's interesting to see how each method shapes who actually sees the ads.

I'm still piecing together the differences. How do contextual targeting and interest-based targeting differ in audience networks?
 

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