Digital marketing makes it easier for businesses to reach people in different countries without opening physical shops. They can use social media, search engines, and online ads to show their products to users in other places. Language and payment options are also adjusted to fit those customers. For example, a business can run ads in another country and target people based on their interests. This helps reach the right audience instead of guessing. It also saves cost compared to traditional methods. What challenge do you think comes first when going global?