Digital marketing is not only for selling products. Businesses also use it to make people want to work for them. This is called employer branding, which means shaping how a company looks to job seekers. A business can share behind the scenes content on social media, write blog posts about its work culture, and run targeted ads on platforms like LinkedIn to reach qualified professionals. When a company looks like a good place to work online, it attracts better candidates and spends less time and money on recruitment. Have you ever applied for a job partly because of how a company presented itself online?