Ask How can you optimize a display ad funnel to reduce drop-offs after the first click?

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I decided to play digital detective with my display ads, hoping to crack the case of the disappearing clicks. I threw ads on different pages and tried catchy headlines to lure folks in. I even switched up the call-to-action buttons to see if they'd stick around longer.

After the first click, a lot of visitors just vanished like magic. I tested various landing pages and tracked user paths, trying to catch where they dropped off. The funnel feels like a leaky bucket I can't quite plug yet.

How can you optimize a display ad funnel to reduce drop-offs after the first click?
 

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