Ask How can you add multiple pricing tiers to a membership site?

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I'm setting up a membership site yet I'm not sure how to offer different pricing tiers. I've seen sites with basic, premium, and VIP plans. I don't know how to structure them. Is it good to limit features at lower levels or just offer extra perks at higher ones? I also don't want to confuse potential members with too many options. What's the best way to set up multiple pricing tiers for a membership site?
 

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