Digital marketing sounds fancy, but it's really just using the internet to get people to notice your business. For folks who aren't super into tech, it helps to keep things simple. A website is just your online store. Social media? That's like chatting with customers and showing off what you do. Emails are basically digital flyers, and SEO just helps Google find you easier. Online ads? Same idea as posters or billboards, just online. You don't need to know all the complicated stuff—just show up where your customers hang out, post useful or fun things, and make it easy for people to reach you. Start with the basics, use easy tools, and don't stress. Just keep showing up and learning as you go.