Ask How can retargeting improve the conversion rate of display ad campaigns?

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I thought retargeting was just following people around the internet like a clingy ex. I started using it in my display ad campaigns to see if it actually helps. I tried showing ads to visitors who didn't convert the first time and mixed up the messaging to catch their interest again.

I noticed some clicks came from those second chances, and a few even turned into sales. It felt like giving my ads a second shot at making a good impression. I'm still figuring out how much retargeting moves the needle overall.

How can retargeting improve the conversion rate of display ad campaigns?
 

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