I feel a little confused about how to handle this situation. I sell fragile items through my online store and sometimes they arrive broken despite my efforts with packaging.
I already added bubble wraps and stronger boxes. I even tested a few couriers that claim to handle fragile goods better. Still, I continue to receive complaints from customers when items do not survive the trip.
I have started looking into insurance for shipments, although I am not sure how it really helps the customer experience. How can insurance policies minimize customer dissatisfaction when fragile products arrive broken?
I already added bubble wraps and stronger boxes. I even tested a few couriers that claim to handle fragile goods better. Still, I continue to receive complaints from customers when items do not survive the trip.
I have started looking into insurance for shipments, although I am not sure how it really helps the customer experience. How can insurance policies minimize customer dissatisfaction when fragile products arrive broken?