Meridian
Gold
- DOLLAR$
- $12,058.44
SMS marketing uses text messages to reach customers directly on their phones. It works best when messages are short, clear, and useful. Sending too many texts can annoy people and cause them to unsubscribe. Messages should include offers, updates, or reminders that matter. Always ask for permission before sending texts and explain what they will receive. Timing also matters, so avoid late hours. Giving easy opt out options builds trust. When done right, SMS feels helpful instead of pushy. This approach protects brand image and keeps communication respectful. What rules should guide responsible SMS marketing for long term customer trust?