Daniel084
Platinum
- DOLLAR$
- $13,375.76
Once a dating campaign starts bringing in profit, the next step is to carefully scale it. Begin by increasing your daily budget little by little. Don't rush it all at once, so you can watch how your cost per conversion changes. If you already know the best-performing creatives and angles, you can create new versions of them to avoid banner blindness. Testing fresh images or short texts that keep the same idea can help keep engagement high. Also, check the performance by device type and time of day—there might be strong pockets you haven't fully used yet. You can even duplicate your campaign and run it on different push traffic sources to reach more people without affecting your current results. Keep a close eye on your ROI while doing all this. Scaling is more about smart steps than fast moves. What's your opinion on how to keep profits steady while scaling?