Ask How can I optimize my membership site’s media to improve loading speed?

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My membership site loads slowly, and I think the media files might be the problem. I have images and videos, but I don't know the best way to optimize them. Should I use specific formats or compress them somehow? I also don't want to lose quality if possible. Are there plugins or tools that can help? I want the site to load faster without affecting the user experience.

How can I optimize my membership site's media to improve loading speed?