A memorable brand name usually sounds simple when spoken and is easy to spell when heard for the first time. Short names stay in people's minds longer because they can repeat them without effort. Names that match the feeling of the product or service also stay with people more easily. Testing your name by asking a person to repeat it after a few minutes can show how clear it is. Avoid confusing spellings or names that sound similar to many other companies. A short tagline can also help people connect the name to an idea. What do you think?