Website conversion rate is the number of visitors who take action compared to total visitors. To improve it, start by making the site easy to use. Pages should load fast, links should work, and text should be clear. Visitors get confused when things look messy. Clear buttons also matter, because people need to know what to click next. Trust is another big factor, so show contact details, reviews, and simple explanations. Small changes like better headlines or shorter forms can also help a lot over time. What methods do people find effective?