Our ads are currently performing well, but I'm always looking for ways to improve and maximize results. I'm not looking for generic advice like "make your website look nicer" or "improve branding." I want real, actionable strategies that have been tested and proven effective—something specific and tactical. For example, something like: "We added an exit-intent pop-up offering a 10% discount, and it increased our conversion rate by 20%," or "We tested shorter headlines in our landing page hero section and saw a 15% improvement in form submissions." These are the types of practical insights I'm after. If you've tested something that led to measurable improvements in conversion rate, or lead quality, I'd love to hear exactly what worked for you.