Finding your audience without spending money is possible if you look in the right places. Start by checking where people who like similar topics gather. This can be comment sections, public groups, or hashtags related to your niche. By reading what people talk about, you learn what they care about and how they speak. You can also watch how they react to posts from brands similar to yours. Another simple method is to ask questions in your own posts and pay attention to who responds. This can guide you toward the people who naturally connect with your message. What do you think?