Ask How can coaches on BMF.io calculate the customer lifetime value on their courses sold?

[Meridian]

CLV just means how much money, on average, one student brings in over the time they stick with your courses.

1. How much do you usually make per course sold?
   Example: Let's say $50.
2. 
   Do students come back and buy more?
   Maybe they grab 2 courses a year.
3. 
   How many years do they keep buying from you?
   Let's say 3 years.

So the math is:

$50 × 2 courses/year × 3 years = $300 CLV

That means each student is worth around $300 over time.

Knowing this helps you figure out how much you can spend on ads, how to price stuff, or even if it's worth making new courses. Super helpful if you wanna grow your income in a smart way.

 

[Dean101]

Coaches on BMF.io can figure out customer lifetime value pretty easily. Just start with how much a student usually spends on a course, then think about how many times they're likely to buy from you over time. If they just take one course, Customer Lifetime Value is low, but if they keep coming back for more courses or upgrades, it goes up. Don't forget to subtract stuff like platform fees or course materials which the real cost of keeping them happy