Ask How can businesses attract people who have never heard of them?

[Meridian]

Reaching total strangers online usually starts with content that answers a question people are already typing into a search bar, instead of content that just talks about the brand itself. Showing up in comment sections, joining trending conversations, and teaming up with creators who already hold that audience can help a lot too. People notice a brand faster when it feels helpful first and promotional later. What method actually works best for reaching people who have zero idea a brand even exists?