Ask How can before-and-after effectively used in display ads?

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It has been a bit of a rollercoaster working with before-and-after images in display ads. I have created several ads using these visuals, hoping they would catch eyes and build trust. Some ads show dramatic transformations while others focus on subtle changes. I've tested different layouts to see what feels most authentic.

I have tracked engagement and noticed that some before-and-after ads perform well, while others barely get noticed. It's clear there's more to it than just slapping two photos side by side. The challenge keeps me curious and eager to learn.

How can before-and-after effectively be used in display ads?
 

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