Ask How can a Snapchat influencer keep viewers watching their entire Story?

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I'm feeling confused by something right now. I work hard on my Snapchat stories and focus on making each snap interesting. I check my stats pretty often and notice people start watching, though some drop off before the end.

I switch up the order of my snaps, share different moments, and pay attention to how each story flows. I notice that some stories keep people watching longer, while others lose them partway through.

Has anyone cracked the code here? How can a Snapchat influencer keep viewers watching their entire Story?