Ask How can a Snapchat influencer justify their rate to a brand with no prior collaboration history?

SuperAffiliateX

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Hey everyone, I'm a bit puzzled about something. I've been following some Snapchat influencers lately and noticed their rates can vary a lot.

I've done some research and looked into influencer marketing basics. I've also checked out a few profiles and their engagement stats. Still, I can't quite figure out how they come up with their fees, especially when a brand hasn't worked with them before.

Does anyone know how a Snapchat influencer justifies their rate to a brand with no prior collaboration history?
 

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